Every Day Forever
Every Day Forever is an independent film studio funded by Nouns proposal 256. Led by Dwight Torculas, their first project was setting a world record with wheelchair athlete Wheelz: the world’s first triple backflip on a wheelchair. For this project, I was hired to help brand the studio and this record-breaking event. I also helped research and execute large-format printing and assisted with setup on site.
Project Role: Design & Art Direction
Director: Dwight Torculas
Director of Photography: Zack Patrick
Athlete: Aaron "Wheelz" Fotheringham
The gist of it — shoot a short film about Wheelz and his attempt at the world’s first triple backflip on a wheelchair. This short film would be the launching point for a new film studio: Every Day Forever. This project was funded by Nouns DAO, self-described as “a community-owned brand that makes a positive impact by funding ideas and fostering collaboration.” If you’re curious about Nouns, I suggest checking them out on the web here:
Dwight approached me with this project eagerly, and I returned his energy completely. I grew up skateboarding and have a deep love for action sports, so there was no way I couldn’t get involved. I was actually familiar with Wheelz from his YouTube content from the early 2000s — the dude is a living legend, to put it lightly. He is the Michael Jordan of WCMX (Wheelchair Motocross)... if Michael Jordan also invented basketball. If you’ve never seen Wheelz in action, you can check out his work here:
Every Day Forever is, in a sense, a collaboration. Typically, projects funded by Nouns take on a Nounish branding approach — fun, charming, and jovial. Think seeing-impaired 8-bit citizens from the multiverse. Keeping the existing branding in mind, we wanted to contrast Every Day Forever enough to emphasize that it is a separate entity. Using a rounded serif with ornamentation, Every Day Forever takes on a welcoming look but contrasts with Nouns’ pixelated and blocky nature.
One thing that couldn’t be passed on, however, is the Noggle — the iconic glasses that every Noun has in common. Here we went with the signature red to circle back to Noun branding and create a balance between Every Day Forever’s individuality and its Nounish roots.
Mega ramp skirting mock-up. Below the Every Day Forever logo, we have a short synopsis of the documentary and proposal. At the end of the day, without the success of proposal 256, none of this would have ever happened. The details of how it was voted on, when the voting closed, and who participated are critical to the execution of this project. This element also alludes back to Nouns and gives credit where credit is due.
Checker detail. Here we are paying homage to Nouns’ 8-bit style with a small checkerboard motif — like giant pixels. We repeated this three times with a rotation to represent the triple backflip’s daring three revolutions.
On location at the Super Ramp Technologies facility in Provo, Utah. Skirting in action, with one of the custom-made inflatable Noggles.
Carter modeling the crew’s shirts with the airbag landing ramp skirting.
To get into the headspace for the session, Wheelz invited some friends to come ride with him. Ramrod floating an airy backflip for us — warming up the crowd.
Kelsey modeling the crew’s shirts with a dramatic stroll towards the Wasatch range.
Some behind-the-scenes shots of the crew on location in Provo. Don’t worry — the police were just curious onlookers. How could you blame them? It’s not every day you see a mega ramp in someone’s backyard.
In conclusion, this was a super fun project to work on, and I’m thankful for the opportunity Dwight gave me. This was Every Day Forever’s first production, but certainly not its last. We’re excitedly waiting to see what these guys have in store for us — knowing Dwight, it’ll be a hoot.